Thursday, August 06, 2009

Mirror Effect

Mr.Ramananda Sreenivas (Editor, Bangalore Mirror) came, spoke and floored the audience (MS Communication) with his unique technique- interaction. what sreenivas did was to get the students to speak and by getting a point out, base the talk on that. it created interest and active participation. it also helped to have a few familiar faces (those who had done their internship at BM) to collaborate and complement his points. the very informal style and the language of the present generation can be a very effective tool to connect with the students.
As he said at the beginning, Sreenivas wanted to use the opportunity to learn from the young crowd- the target audience for BM. it is only through contiuous feedback from the readers that BM has been able to deliver stuff and become credible among their readers. it is a wonder why media does not change quickly enough to connect with the desired audience? it is only when things go wrong that changes take place. The Times of India group has understood the importance of keeping an ear to the ground and customizing the content to suit the demands of an ever dissatisfied generation. No wonder then, the two most read newspapers in Bangalore city are from their stable.

Sunday, August 02, 2009

Guru Dakshina

the cancellation and postponement of media conclave with r. sreenivas, editor, bangalore mirror was a temporary set back. but these things can be expected as people from the media are on call 24x7. personally, i had almost forgotten the issue. but not Malik and not Niranjan (for those not familiar- they are from the Journalism batch of 2007). Malik calls up Niranjan and tells him about the cancellation and Niranjan gets into action. Makes a whole lot of calls and finally fixes up Rajan Bala (legendary Sports Columnist) as a replacement, less than 12 hours before the scheduled time of the programme. It is another story that the programme didn't materialize in the end.
my thoughts are on the two christites who went out of their way, for no fault of theirs, to rectify a problem. how many people today will do anything like this. there are a few thoughtful and responsible individuals still around and maybe that is the reason why we still have faith in humanity. thanks Malik and Niranjan for all the help in building a close relationship between industry and academics and more importantly between media professionals and students.