took a break from work and attended a workshop. the workshop was interesting but not anything great. the food was good and the setting was perfect. there was no hitch and things moved smoothly during the entire duration of the workshop.
got an opportunity to network with professionals from various marketing and communication departments. also got an insight into what is happening in the US context as far as the use of social media is concerned and where we may be headed. one needs to have a presence on various social media like Orkut, Twitter, Blog and Linkedin to stay connected to the digital generation and feel their pulse.
but the best part of the workshop was the realization that we (including me) have a long way to go in accepting the reality of the virtual world. by being part of the social media, which by the way is growing tremendously, one can be part of the collective knowledge creation process and at the same time listen in to the digitally enabled and empowered young urban India. if one has to make a difference, one has to be part of the process.